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‘Something’s Not Right’ Campaign

The Home Office launched a new campaign, ‘Something’s Not Right’, on Tuesday 17th November to help secondary school children in England who suffered a range of harms, such as sexual and physical abuse, during lockdown.

With schools re-opened and safeguarding channels restored, the campaign aims to build awareness of the support services available to victims and encourage disclosure of abuse to a trusted adult.

The campaign’s brand, Something’s Not Right, centres on the insight that children who suffer different forms of abuse may not have the ability to define or describe their experience, but they know the emotions they feel and the sense that something is not right. The campaign will help children to understand what may be causing them to feel these emotions and signpost support. 

The campaign has been developed in close collaboration with the NSPCC, Barnardo’s, The Children’s Society, Internet Watch Foundation and Marie Collins Foundation.

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